These arguments are countered in two ways. First, the history of borrowers turning to illegal or dangerous sources of credit seems to have little basis in fact according to Robert Mayer's 2012 "Loan Sharks, Interest-Rate Caps, and Deregulation". Outside of specific contexts, interest rates caps had the effect of allowing small loans in most areas without an increase of "loan sharking". Next, since 80% of payday borrowers will roll their loan over at least one time  because their income prevents them from paying the principal within the repayment period, they often report turning to friends or family members to help repay the loan  according to a 2012 report from the Center for Financial Services Innovation. In addition, there appears to be no evidence of unmet demand for small dollar credit in states which prohibit or strictly limit payday lending.
A large number of US citizens draw attention to lending proposals from so-called microfinance organizations. Today it is safe to cooperate with such organizations, as the state monitors their activities. Especially the interest of Russian citizens they began to attract, after banks began to establish a minimum credit line, and this border was high enough.
Rentech also owns, through its wholly owned subsidiaries, the general partner interest and approximately 60% of the common units representing limited partner interests in Rentech Nitrogen Partners, L.P., a publicly traded limited partnership under the symbol “RNF.” Rentech Nitrogen Partners, L.P. manufactures nitrogen fertilizer products domestically and sells nitrogen fertilizer products within the U.S. and abroad.
In May 2008, the debt charity Credit Action made a complaint to the United Kingdom Office of Fair Trading (OFT) that payday lenders were placing advertising which violated advertising regulations on the social network website Facebook. The main complaint was that the APR was either not displayed at all or not displayed prominently enough, which is clearly required by UK advertising standards.